SEO Strategy For Hotels
The sea of online travel reviews is daunting. So many, many choices, so many (wildly divergent) opinions. Review giant TripAdvisor has weeded through millions of traveler reviews to identify its users’ favorite hotels. On Wednesday, the site announced its 2014 Travelers’ Choice Awards. More than 7,000 properties received awards, which were divided into categories including top hotels, bargains, B&Bs and inns, family, luxury, romance and small hotels. The country with the most award winners? Italy, with 152 hotels. TripAdvisor uses an algorithm that measures the quality and quantity of the ratings from traveler reviews and opinions to identify the Travelers’ Choice properties. Check out the gallery above for the top 10 winners worldwide in the “Top Hotels” category. The average nightly rate among the category’s award-winners is $366.
Here are the top 10 hotels in the United States:
1. The Grand Del Mar, San Diego
2. French Quarter Inn, Charleston, South Carolina
3. Bardessono, Yountville, California
4. Allison Inn & Spa, Newberg, Oregon
5. Five Pine Lodge & Spa, Sisters, Oregon
6. 21c Museum Hotel Bentonville, Bentonville, Arkansas
7. Tivoli Lodge, Vail, Colorado
8. The Sherry-Netherland Hotel, New York City
9. Four Seasons Resort Hualalai at Historic Ka’upulehu, Kailua-Kona, Hawaii
10. The Oxford Hotel, Bend, Oregon
Among the highest rated Travelers’ Choice hotels in other categories for 2014:
- World’s top luxury hotel — Akademie Street Boutique Hotel and Guesthouse, Franschhoek, South Africa
- World’s best bargain hotel — Castlewood House, Dingle, Ireland
- World’s best family hotel — Cavallino Bianco Family Spa Grand Hotel, Ortisei, Italy
- World’s most romantic hotel — The Place Luxury Boutique Villas, Koh Tao, Thailand
Source : edition.cnn.com/2014/01/22/travel/tripadvisor-worlds-top-hotels/
Source – forbes.com/
By – Kashmir Hill
Category – SEO Strategy For Hotels
Twitter has redefined the word “blocked.” Traditionally, to “block someone” on social media is to cut all digital ties. You no longer see their activity and they no longer see yours. However, that’s always been tricky on Twitter because so much of what is published there is public. Even if you were blocked by a fellow user, you could still see their tweets if their account wasn’t a private one. Twitter has decided to cease the farce of “the block” for public accounts.
From now on, a blocked user can still follow, retweet, and favorite a public user who blocked them, and won’t be informed, as they have in the past, that they’ve been blocked. The blocker though won’t see the RTing, faving, or any mentions by that person show up in their notification stream, and won’t see them in their follower list.
Blocking someone on Twitter now actually means you’re just muting them. It’s the digital equivalent of plugging your ears; they can shout but you won’t hear them. Sorry, Mediabistro, but you’re going to have to come up with a new digital “junkpunch.”
Twitter has updated its help page with the new rules for blocking and rolled out the change. A few Twitter users have already noticed it.
“I wasn’t able to follow/RT people who blocked me as recently as a couple weeks ago. Now I can, they just won’t know,” tweeted Brian Stuart. “Block on twitter is basically now just used on yourself. You block your own access, not the person harassing you.”
It’s the “what you don’t know won’t hurt you” approach to combating harassment. Twitter spokesperson Jim Prosser says Twitter made the change because it thinks it will cut down on the vitriol, anger, and resentful Jezebel articles that result from knowing you’ve been blocked. “Now when you block a user, they cannot tell that you’ve blocked them,” tweeted Twitter CEO Dick Costolo. “It was a longstanding request from users of block.”
“We saw antagonistic behavior where people would see they were blocked and be mad,” says Prosser. He also says “block” doesn’t really make sense when the content is still visible. “Twitter is public, we want to reinforce that content published in a public profile is viewable by the world.”
Blocking will still work in the traditional way for private accounts. Someone who is blocked will lose their ability to follow that person, but again they won’t be informed.
Source – forbes.com/sites/kashmirhill/2013/12/12/blocking-people-on-twitter-now-just-mutes-them/
Source – washingtonpost.com/
By – Hayley Tsukayama
Category – Hotel SEO Florida
Apple’s opting to celebrate the 12 days after Christmas by rewarding some of its customers with free tokens of its appreciation.
The company has offered the promotion — which allows Apple customers to download a freebie such as an app, song or book, on each of the 12 days — to some overseas customers in the past. But this year, U.S. consumers can get in on the act, as well, provided that they’ve upgraded to iOS 7. (That’s about 75 percent of all North American iOS users, according to recent numbers from the online ad network Chitika.)
The gifts will start showing up on phones and tablets from Dec. 26 through Jan. 6, but excited Apple users can already download the “12 Days of Gifts” app, which for now just counts down the days until the first freebie launches.
Gifts will appear at midnight in each time zone and will be available for download for 24 hours before getting replaced with the next promotion. The app gives users a rundown of other rules about the promotion, such as the limits on free movie rentals, which are available to watch for 30 days after download but valid for just 24 hours after you start watching.
The company also notes that, in order to take advantage of any free books, users have to have the iBooks app.
Apple customers planning international travel during the promotion may find themselves unable to download the freebies because users must be in a country or region that matches the billing address for their Apple ID to take advantage of the promotion.
If you’re more interested in pre-Christmas deals, Apple says that customers can get a free engraving on any iPad and get the package in time for Christmas if they order by Dec. 11. It’s a sweet thought — but remember that engravings almost always counts against you if you ever want to resell your iPad in the future.
Source – washingtonpost.com/business/technology/apple-to-launch-its-12-days-of-gifts-promotion-in-the-us-after-christmas/2013/12/10/bb3fc670-61aa-11e3-94ad-004fefa61ee6_story.html
Source – informationweek.com
By – Michael Endler
Category – SEO Strategy For Hotels
On Monday, for one day only, Microsoft’s online store and retail locations will sell Dell’s Venue 8 Pro Windows 8.1 tablet for $99, an eye-opening $200 off the new device’s regular price. If you’ve been on the fence about buying a Windows tablet this holiday season, you’re unlikely to find many deals better than this one. Dell’s 8-inch slate isn’t the first mini-tablet to run the full version of Windows, including desktop apps. But earlier efforts, such as Acer’s Iconia W3, were hampered by cheap hardware and slow processors, to say nothing of Windows 8’s rough edges and infamous learning curve. Dell’s Venue line, in contrast, has been generally well-received. Forrester analyst David Johnson told InformationWeek in October that the devices are compelling options that compare favorably to more expensive and ballyhooed options, such as Microsoft’s Surface tablets. But you’ll have to act fast if you want in on this deal. The offer is good only on Monday, and each Microsoft location will sell only twenty Venue 8 Pros at $99. After that, the devices will sell for $199 – still a pretty good deal – until inventory is depleted. Microsoft’s online store will offer the Venue 8 Pro for $99 to the first 100 customers. After that, the cost shifts to $199 for the rest of the day or while supplies last. The promotion is available only to customers in the United States, Canada and Puerto Rico. Each customer is also limited to one device.
In limited use, I’ve found the Venue 8 Pro to be snappy and responsive. Its quad-core “Bay Trail” processor is a noticeable improvement over previous Intel Atom chips, and though its screen doesn’t boast the resolution of some competing options, the device’s 1200×800-pixel display is still quite decent. Windows 8.1 is also a major improvement over Windows 8. The update’s app-snapping mutli-tasking function is particularly welcome on an 8-inch display because it allows users to split the screen evenly between two apps. In the original version of Windows 8, one app had to occupy three-quarters of the display, which made multi-tasking impractical on smaller tablets. Other Venue 8 Pro appeals include a preloaded copy of Office Home & Student 2013, 32 GB of storage and 2 GB of RAM. It also includes a Micro USB port and can run for up to 10 hours between charges. Are there any reasons not to take advantage of this sale? A few. For starters, buying a Windows 8.1 tablet isn’t the same as buying an Android or iOS tablet. They’re all fine for accessing the Web, sending email or watching Netflix, but if you’re looking for an expanded ecosystem of touch-first apps, iOS and Android still set the standard. Windows 8.1’s app store isn’t as impoverished as it was once, but the Venue 8 Pro’s major sales draw isn’t touch apps; it’s support for desktop software, particularly Microsoft Office.
Does this make the Venue 8 Pro more productive than an iPad? It depends. The Venue 8 Pro offers stylus support and can connect to third-party keyboards via Bluetooth. Dell also plans to release its own keyboard accessory soon. These tools will be useful to some, but desktop software will provide only so much utility running on such a small form factor. The Venue 8 Pro won’t replace a laptop, but it could be a terrific secondary device for work. Display resolution might be another concern. The Venue 8 Pro’s screen is serviceable– but it’s also put to shame by the new iPad Mini’s 2048×1536-pixel Retina display. Some might also be bothered by the awkward placement of the Start button; many Windows tablets place the button beneath the screen, in the middle of the bottom bezel, but Dell counter-intuitively positioned the button on the device’s top-right edge. Other might be peeved that the device’s 10-hour battery life can only be achieved if the screen brightness is turned down; otherwise, the battery runs closer to eight hours. The Venue 8 Pro also lacks an HDMI port for connecting the tablet to a monitor or television, though Windows 8.1’s native Miracast support somewhat mitigates this concern. But given that the device is being offered at such extreme discounts, most of these concerns are minor quibbles. And if you miss out on the Venue 8 Pro 8, don’t despair. Monday’s promotion is the kickoff of Microsoft’s “12 Days of Deals” campaign, with new discounts offered each day.
Source : informationweek.com/mobile/mobile-business/microsoft-sells-dells-venue-8-pro-tablet-for-$99/d/d-id/1112957
Source – hngn.com/
By – Samantha Goodwin
Category – Hotel SEO Florida
Up until now, researchers believed that vitamin D was essential only to maintain bone health. However, in a new study, researchers also found that the nutrient is essential for the smooth functioning of other body organs and tissues,and low levels of it can damage the functionality of the brain.
Middle-aged rats that were fed a low Vitamin D diet for several weeks developed free radical damage to the brain, according to a press release. Along with many different brain proteins being damaged as identified by redox proteomics, researchers also observed that these rats showed a decrease in cognitive performance on tests of learning and memory.
“Given that vitamin D deficiency is especially widespread among the elderly, we investigated how during aging from middle-age to old-age how low vitamin D affected the oxidative status of the brain,” said lead author on the paper Allan Butterfield, professor in the UK Department of Chemistry in the statement. “Adequate vitamin D serum levels are necessary to prevent free radical damage in brain and subsequent deleterious consequences.”
It has been observed that in both developed and developing countries, where the food consumed is not nutritional, individuals, especially elders have very low levels of Vitamin D in their bodies. According to Butterfield, such people should get themselves checked regularly, and if their level of vitamin D is found to be low, they should start eating food rich in this nutrient, start taking Vitamin D supplements and get at least 15 minutes of sun exposure daily.
Though Butterfield recommends vitamin D supplements for all adults, a recent study conducted by researchers from New Zealand’s University of Auckland suggested that it may not be beneficial for adults who are already healthy. In the study, healthy adults who took vitamin D supplements for two years did not show any signs of getting any benefit from it. There were minimal increases in bone density around the femur and hip joint which can be significant statistically but not clinically, reported BBC News.
According to the National Institutes of Health, people can stay under the sun 10 to 15 minutes three times a week to complete the required amount of vitamin D. Other sources of the nutrient are dairy products, fatty fish, oysters, and fortified meals such as cereals, margarine, and soy milk. Adults are recommended to take Vitamin D supplements of 0.01mg daily. Babies on the other hand should take 0.007-0.0085mg of Vitamin D drops per day. Too much vitamin D also can be harmful for the body as high levels of calcium in the blood leads to kidney damage.
Source – hngn.com/articles/18605/20131203/low-vitamin-d-can-causes-damages-to-the-brain-study.htm
Source – 4hoteliers.com
By – Smart eHotels
Category – SEO Strategy For Hotels
Good hotel SEO (search engine optimization) is the top priority when it comes to putting up a website for your hotel; your hotel is in competition with hundreds or even thousands of other hotels. The best website design in the world won’t do you any good if no one ever sees it—that’s where hotel SEO comes in. SEO pumps your website up above the generic, rooms-prices-location-contact model. Not that these things aren’t important, but there are ways to make your facility stand out—and pop it up to page one of search engine results. Niche marketing is becoming more and more important as part of your overall hotel sales marketing strategy. Hotel SEO plays a critical part in your efforts to reach those smaller, specialized segments of your customer base. As we talked about in previous articles, once you’ve identified the niche customers you want to reach, start optimizing your website. Create a separate landing page for each niche, which is essentially a mini website within your main website. Make sure that page contains all the information that special interest group wants to know – room features, amenities, services, testimonial excerpts from previous customers, and contact information (pet concierge, anyone?)—all focused on that niche.
For hotel SEO, text is critical! Think about what a customer in search of a pet-friendly hotel will enter into a search engine. For example, “pet friendly hotel in (city name).” Make sure that phrase appears several times on that landing page to maximize the chances a search engine will pick it up. Note: We’re not recommending keyword stuffing or overusing your key phrase; this will look spammy to readers (and to Google!) and may end up hurting your SEO. The idea is to show search engines that this is what your business is about and encourage them to help potential customers find you more easily. If your hotel website is well designed, you probably have a built-in blog function. Use it! Creating fresh, timely content is important to keep web visitors coming back to see what’s new. For example, an article with tips for traveling with pets will spark interest from the niche customers you’re looking for. Make sure these articles are cross-linked with the niche-targeted landing page we talked about above. After all, what’s the point of creating content if at the end there isn’t a call to action such as, “(Name of your hotel) welcomes pets! Book with us today!” In addition to including those phrases that are key to your niche market on your website, make sure to include those words in your listings on travel review sites and reservation hubs. Tick the box for “allows pets,” for example, and include appropriate wording in the description you’ll likely be writing yourself. In addition, look for specialized booking engines, like officialpethotels.com. If there’s a niche customer, there’s probably a boutique booking engine dedicated to them!
Source : 4hoteliers.com/features/article/8011
Source – shootonline.com
By – SANTA MONICA
Category – SEO Strategy For Hotels
The American Film Market (AFM)–which ended its eight-day run in Santa Monica on Nov. 13–experienced growth on several fronts, drawing 7,876 participants, a two percent increase over 2012. Of this turnout, there were 779 buying companies, three percent more than last year. There was also an uptick in overall buyers (1,624). Also up was attendance from non-buyers/sellers such as lawyers, bankers, festival programmers, film commissioners, filmmakers, financiers, postproduction facilities, producers, studio facilities and writers. The collective tally of these attendees reached 2,606 which was up 21 percent from the 2012 AFM. This increase reflects the AFM’s expanded programs for producers, including the Conference Series, MYAFMonline community and the inaugural Producers Forum. Exhibitor attendance was on par from last year with 357 exhibitors from 33 countries. However, attendance among exhibitor-affiliated participants (including their executives, producers, talent and guests) came in at 2,807, a nine percent decrease as compared to 2012. The AFM screened 402 films from 51 countries, including 327 Market Premieres, 76 World Premieres and a total of 627 screenings across the AFM Campus in Santa Monica. Films making their market premiere included: Palo Alto (Pathe International) starring Emma Roberts, James Franco and Val Kilmer; Philomena (Pathe International) starring Judi Dench and Steve Coogan; Love Punch (SND M6 Group) starring Pierce Brosnan and Emma Thompson; Tar (Spotlight Pictures) starring James Franco, Mila Kunis, Jessica Chastain, Zach Braff, Henry Hopper and Bruce Campbell; Before the Winter Chill (TF1 International) starring Daniel Auteuil, Kristin Scott Thomas, Leila Bekhti and Richard Berry; C.O.G. (The Exchange Inc.) starring Jonathan Groff, Denis O’Hare and Corey Stoll; Made in America (The Exchange Inc.) directed by Ron Howard, starring Jay Z and Kanye West; Night Moves (The Match Factory) starring Jesse Eisenberg, Dakota Fanning and Peter Sarsgaard; Two Night Stand (The Solution Entertainment Group) starring Miles Teller, Analeigh Lipton and Jessica Szohr; and Joe (West End Films) starring Nicolas Cage and Tye Sheridan.
Among other market premieres were: Kiss Me (American Cinema International) starring Jenna Fischer, Emily Osment, Missi Pyle and John Corbett; Around the Block (Arclight Films) starring Christina Ricci, Hunter Page-Lochard and Mark Coles Smith; Le Grand Cahier (Beta Cinema) starring Laszlo Gyemant, Andras Gyemant, Piroska Molnar, Ulrich Thomsen, Ulrich Matthes and Sabin Tambrea; McCanick (Bleiberg Entertainment) starring David Morse, Cory Monteith, Mike Vogel, Ciaran Hinds, Tracie Thoms and Rachel Nichols; Cas and Dylan (Breakthrough Entertainment Inc.) directed by Jason Priestley, starring Richard Dreyfuss and Tatiana Maslany; The F Word (Entertainment One) starring Daniel Radcliffe, Zoe Kazan, Adam Driver and Rafe Spall; World Petank Tour (Europa Corp) starring Gerard Depardieu, Atmen Kelif, Edouard Baer, Daniel Prevost, Virginie Efira and Roschdy Zem; The Young and Prodigious T.S. Spivet (Gaumont) starring Helena Bonham Carter, Kyle Catlett, Callum Keith Rennie and Judy Davis; Young Detective Dee: Rise of the Sea Dragon (Huayi Brothers) starring Mark Zhao, Angelababy Yang and Carina Lau; The Sea (Independent) starring Ciaran Hinds, Charlotte Rampling and Rufus Sewell; Some Velvet Morning (International Film Trust) starring Stanley Tucci and Alice Eve; Walking with the Enemy (Koan Inc.) starring Ben Kingsley and Jonas Armstrong; Half of a Yellow Sun (Metro International Entertainment) starring Thandie Newton and Chiwetel Ejoifor; The Disappearance of Eleanor Rigby: Him & Her (Myriad) starring Jessica Chastain, Viola Davis, James McAvoy, William Hurt, Isabelle Huppert, Ciaran Hinds and Bill Hader; Mandela: Long Walk to Freedom (Pathe International) starring Idris Elba and Naomie Harris; God Only Knows (Synchronicity Entertainment) starring Ben Barnes, Toby Jones, Leighton Meester and Harvey Keitel. The record numbers being generated by AFM also extended to attendees from mainland China. In total China accounted for more than 100 distributors and producers and executives from 50-plus companies across all disciplines of the film industry, according to Jonathan Wolf, managing director of AFM and executive VP of the Independent Film & Television Alliance. Chinese companies attending AFM included: Airmedia Group; Beijing Asian Union Culture & Media Investment; Beijing Battlestar Studio Cultural Development Company Limited; Bazuca Films (BF Distribution); Beijing Ciwen Film Distribution Co. Ltd; Beijing Dong Fang Ge Dian Culture Exchange Co., Ltd; Beijing Film Market; Beijing Galloping Horse Film Co., Ltd.; Beijing Orange Sky Golden Harvest TV & Film Production Co., Ltd; Beijing Shumeng Huoli Chuanmei Wenhua Ltd. (Shumeng); Beijing Top & Harmony; Bestv; Beijing Xiang Jiang Yi Hua Film & TV Culture Communication Co. Ltd; BlueMedia Times Co., Ltd; Bona Film Group Limited; Champs Lis International Ltd.; China Blue Films; China CSun Culture & Media Communication; China Film Promotion International; Chinese Film Market Magazine; Ci Wen Media Group; Ciwen Media Group; Dadi Century (Beijing) Co., Ltd; Daysview Digital Image; ERG Film Corporation Ltd; Eye Film Studio; Filmworks China; Flame Node Entertainment; Fujian Heng Ye Film Distribution Co., Ltd; Fundamental Films; Golden Oak Pictures Inc.; Heart Farm Pictures; Heyi Capital; H.G.C. Entertainment Ltd.; Hi-Show Entertainment (Hong Kong) Ltd.; HK Demin Media Company Limited; Huaxia Film Distribution Co., Ltd.; Huayi Brothers Media Corporation; Infotainment China; JY Entertainment; LEOMUS Culture & Media (Beijing) Co., Ltd.; Melting Culture Ltd.; MOYA International Investment Group; Q Global Cultural Communication (Beijing) Co., Ltd; Ray Production Ltd; Reach Glory Communications; Shanxi Entertainment Co., Ltd; SMG Pictures; Sundo; Taomee Film Group; Universal Full Band Media Co., Ltd.; Youku; and Wanda Film Production.
And for the fourth straight year, AFM and the Hong Kong Trade Development Council jointly presented “Hong Kong Day,” which highlighted the city as Asia’s co-production center, focusing on what the international film community can gain by partnering with Hong Kong companies. Events during the special day–Nov. 7–included screenings of varied movies presented by Hong Kong companies (Special ID, Tales From the Dark 2, Bonta 3D, Iceman 3D, Baby Blues, The White Storm), a seminar on Hong Kong as a co-production mecca and gateway to China. Wolf stated, “Hong Kong is Asia’s co-production hub, thanks to its free-trade agreement with mainland China–the Closer Economic Partnership Arrangement–its excellent services sector and its renowned film industry.” Discussion sessions also gained a foothold at AFM. The AFM Producers Forum kicked off with observations from Aaron Ryder, FilmNation’s president of production. He shared his definition of a producer: “There are four parts of being a producer, in my opinion: the first is finding and developing the material, the second is the packaging, meaning the directors, the actors… The third is financing and the fourth is overseeing these three things until the release of the movie.” On the impact of cable television on the film industry, Ryder related, “Television has saved the industry. It brings a different speed, a different stamina… the quality of TV shows will make us better filmmakers. Cable television takes more risks, more emphasis on writing… it has pushed the bar higher and has become so incredibly popular.”
The AFM Marketing Conference included two panel discussions: Crowd Sourcing Your Audience, and Demystifying Film Festivals. In the latter session, feedback on Cannes was favorable. “Generally if your film is in Cannes, you’ll sell that movie,” said Charlotte Mickie, executive VP, international sales, Entertainment One. Mike Goodridge, CEO of Protagonist Pictures, added, “It’s the premiere event of the year as far I am concerned.” As for how much a sales agent has to do with getting into festival, Kevin Iwashina, managing partner, Preferred Content, said, “It has the potential to increase your odds, but at the end of the day, a quality film will rise to the top. Every film is contextualized to where it fits within the program.” The Crowd Sourcing Your Audience session centered on how successful producers are discovering the latest tools to building and activating a target audience by using social media to aggregate potential audiences before and during production. Panelist Rikk Galvan, principal, RGM/BIG Games, related, “Once you make an emotional connection, keep stimulating them to think, to be in the realm of whatever the idea is of your movie. If you ask your audience to do something–they will. It’s so easy to access and keep audiences as long as you do it in a small way that keeps them informed.” AFM also had a Working With the U.S. Guilds session, at which Kay S. Wolf, independent film executive with the WGAW, shared, “As of December 1st the WGA has a new agreement for low-budget films. These will be more workable for producers and those who wear various hats on a production.”
There was a smattering of film commission exhibitors but others kept a presence at AFM in different ways. For example, Steven Bornn, development manager of the U.S. Virgin Islands Film Office, an exhibitor in previous years, managed to line up face-to-face meetings with producers and location scouts during his stay. He was also part of an AFM Locations Expo-type reception which drew a healthy turnout, aided in part by being held right after a Producers Forum session. Traffic from that panel discussion spilled right out into the locations reception in the courtyard of the Le Merigot Hotel, which is next to the prime AFM venue of the Loews Hotel. The U.S. Virgin Islands has a track record of hosting features and TV shows, including the movies The Curious Case of Benjamin Button (with scenes scripted for Florida shot on Water Island and St. John), Twilight Saga: Breaking Dawn and The Island of Dr. Moreau, and such TV fare as Momma’s Boys (NBC) and Road Rules (MTV), Bornn noted that commercials remain a bread-and-butter staple of lensing in the U.S. Virgin Islands. Among the assorted brands shooting there have been AT&T, Canon, Capital One, Citibank Visa, Corona Beer, Expedia, Ford/Lincoln Mercury, Gillette, Heineken, Hyundai, Johnson & Johnson, Microsoft, Oldsmobile, Ralph Lauren, Subway and Victoria’s Secret.
Source : http://www.shootonline.com/news-view.rs-web4-2818292-1384466250-2.American-Film-Market-Sees-Growth-In-Numbers.html