Hotel Marketing Florida

Hotel Internet Marketing | “Rittenhouse Hotel Moves Up Under New Owners”

Posted on

Source      : Philly Dot Com
By              : Joseph N. DiStefano, Inquirer Staff Writer
Category : Hotel Internet Marketing , Hotel Web Design

Hotel Internet Marketing
Hotel Internet Marketing

Two years after they paid $42 million for the Rittenhouse Hotel and its adjoining apartments and parking and began spending $10 million on upgrades, Philadelphia-based brothers Jay and Neil Shah are offering some of the most expensive hotel rooms in the city. For $1,100 to $1,700 – enough to rent an apartment for a month in many city neighborhoods – you can spend the night in one of the Rittenhouse’s five new Park suites. For $3,000, you can stay in the Presidential or Chairman suites. (Other rooms list as low as $299 a night.) In recent years, Hersha has sold dozens of suburban hotels and acquired midmarket and pricier ones in New York, Miami, Boston, Washington, and Southern California. It’s a step up for the Shahs’ publicly traded hotel company, Hersha Hospitality Trust, which operates 50 hotels with 8,000 rooms for Marriott, Hyatt, Hilton, and other chains across the United States. Hersha was launched by their father, immigrant engineer Hasu P. Shah, who moved to Pennsylvania for a job in state government, bought his first motel in Harrisburg in 1984, named the company for his wife, and still chairs the board.

The 116-room Rittenhouse – sometime Philly home of visiting entertainment personalities (Bruce Willis, Mick Jagger, Oprah Winfrey) under past operator David Marshall – is “our first luxury hotel,” and a model for more, said Jay Shah, the Cornell and Temple Law/M.B.A. grad who serves as Hersha’s CEO. “Philadelphia is a challenging hotel market,” said his brother Neil, a University of Pennsylvania and Harvard graduate who is Hersha’s chief operating officer. “It hasn’t had the corporate demand that produces the high rates and revenues you need to justify major investments, and it hasn’t had nearly the growth you see in New York, Boston, L.A., or Miami.”
Investing in the Rittenhouse, the brothers are betting on their expertise, the hotel’s modest size, its location in the prime residential-retail-restaurant Rittenhouse Square neighborhood close to offices and tourist sites, and their cultivation of their neighbors in the local business elite.

How’s that working?

“They are now the primary hotel we use for visiting clients,” William Sasso, chairman of Stradley Ronon Stevens & Young L.P., a 200-lawyer corporate firm based in Philadelphia, said of Rittenhouse’s Park rooms. “If a partner with a big new client wants to showcase Philadelphia, I don’t have any hesitancy saying, ‘Be on Rittenhouse Square, in this world-class hotel.'” “When we have people coming to town, where do they stay? It’s a two-horse race: the Rittenhouse and the Four Seasons,” said banker Richard Green, chief executive of Whitemarsh-based Firstrust Bank, the biggest bank based in suburban Philadelphia. “At the Four Seasons, the restaurant is spectacular,” with its Fountain Room views of the Parkway museums, “but they know the hotel could use a little freshening,” Green said. “Lately, the Rittenhouse is where everybody wants to stay. I think this will prompt the Four Seasons to respond.” Indeed, the Four Seasons said Wednesday that it planned to move out of its 357-room space into a 200-room home atop Comcast Corp.’s proposed tower, the highest in town, scheduled for 2017. That “hotel in the sky” will cost an estimated $500,000 to $600,000 per room to build, implying room rates above $500 a night, said commercial real estate broker Robert Fahey, executive vice president at CBRE Inc.’s Philadelphia office. That’s more like Manhattan than Center City. “The lobby is going to be perched on the top floor. It will take Philadelphia hotels to a new level,” said Ann Armstrong, Four Seasons’ marketing director. Record room rates, too? “We haven’t gotten into pricing,” she said. “There’s going to be a lot of studies.”

The Rittenhouse site “has always been superior to the Four Seasons’ location on Logan Square,” said Joseph Pasquarella, senior managing director at Integra Realty Resources, which advises institutional investors and banks on Philadelphia property values. He says he expects the Rittenhouse “will continue to gain market share” with the Shahs’ company in charge. But the Four Seasons’ planned move to the $1.5 billion Comcast tower means that hotel, part of a Toronto-based international chain, “will likely lead the market,” charging the city’s highest room rates “for years to come,” Pasquarella added.

Is there room for both – and other recent and planned high-end hotels?

“I don’t view Philadelphia as having nearly as rich an offering of hotels as most cities I go to,” said Richard Vague, a former bank and energy-marketing firm CEO-turned-venture capitalist who lives near Rittenhouse Square. “You have the Four Seasons, and a lot of times the function rooms are booked. And you have the Rittenhouse, which was in need of attention, and which Jay and Neal Shah are really taking up a couple of steps,” with its “intimate” Library bar, in-house restaurants, and pending renovations to its spa and other amenities, Vague said. “The Rittenhouse has started putting together the best rooms in Philadelphia,” said developer Mark Nicoletti of Gladwyne, who said the Shahs had advised his Philadelphia Suburban Development Corp. in its own hotel venture. “Philadelphia loves the Four Seasons. We’re there all the time for weddings, we meet important people for breakfast there, the location is perfect, the execution flawless,” but it has become “predictable” and “less energetic,” Nicoletti maintains. The new Hotel Monaco draws both “high-level CEOs and young, cool people; it is like being on vacation.” The Ritz “has a nice lobby.” All are part of high-service multinational chains.

But Hersha “is onto something special” with the Rittenhouse, Nicoletti added. He cataloged the extra touches: Its new bathrooms are oversized, like in today’s high-end new residences. The furniture seems individual; the room art feels distinctive. “It’s like the Shahs are sharing their living room, establishing an example,” Nicoletti said. There’s also a bit of hometown pride at work, he concluded: “I don’t know the people who own the Four Seasons. I don’t know who owns the Ritz. I know who owns the Rittenhouse. They’re based in Philadelphia.”

Source : philly.com/philly/business/20140119_Rittenhouse_Hotel_moves_up_under_its_new_owners.html

Hotel Web Design | “6 Social Media Marketing Strategies To Drastically Improve Your Efforts in 2014”

Posted on

Source     : Word Stream
By             : Margot da Cunha
Category : Hotel Internet Marketing , Hotel Web Design

Hotel Web Design
Hotel Web Design

Did you know social media is the number one daily activity among Americans, topping time spent on email and Google? According to Fast Company, 93% of marketers use social media to promote their business. Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers. As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the prime networks every company, big or small, young or established, needs to have an active presence on. It is now inexcusable for any business that wants to thrive to not be tweeting! And now we are being exposed to more and more social advertisements. As I complete my morning ritual of sipping coffee and scrolling through my Instagram feed, I now notice sponsored ads appearing in between filtered pictures of scenery and food. It is impossible to visit one’s Facebook news feed without popping into a few compelling ads along the way. And I’m not going to lie, I’ve fallen victim to several of these ads, and been captured and clicked through to their site, sometimes even converting – shameful, I know. But before diving into paid ads it is important to build out your social channels with rockstar content, quality customer service, and eye-catching visuals. Once you optimize your social channels for success, you will not only gain loyal brand promoters, but you will begin capturing leads and converting visitors into customers. For those of you who have let your social channels develop cobwebs and cockroaches over the past year, here are six social media strategies to take control of your social channels and give them a much needed facelift in the New Year.

Social Media Marketing Strategy #1: Create A Game Plan & Stick To It

If you have no execution strategy, your content is likely going to fall through the cracks. Set a limit on how many tweets you have to publish per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as four tweets per day, gives you a benchmark and a goal at the very least. TIP: Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish per day on each channel. You want to be active, but not overly active. Compile all content in an easy-to-read editorial calendar. Google Excel Docs is a good place to start. Set up a weekly, shareable publishing calendar, then separate by social channel, and provide columns for co-workers within your content team to provide their feedback before posting. Plan ahead, but continue making additions as necessary, for example if a great PR hit is published cover this in a timely manner even it was not on your original posting schedule.

Social Media Marketing Strategy #2: Treat Each Channel As An Individual Entity

Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels – for example if your business was recently acquired by a global company, this is likely news you want to share across the board, but you should adjust your strategy depending on the audience for that channel. For example, LinkedIn tends to have a more business-focused audience looking for in-depth, educational content, compared to Instagram, which is likely to have an audience looking for engaging visual content. Pay attention to your follower demographic on each channel to publish content that appeals to them.

Social Media Marketing Strategy #3: Go Above & Beyond In Customer Service

If a visitor tweets at your handle or posts on your Facebook page and never receives a response, trust is lost. Due to your lack of communication, the dissatisfied potential lead is now turning to your competitors to seek answers to their questions. On the other hand, when you deliver a thoughtful response in a timely manner that visitor is flattered and intrigued by your brand. It’s humanizing to take the time respond to a personal inquiry, and it builds your authority. Alexa, a friend of mine who formerly resided in NYC, commented on a picture on Instagram posted by her favorite city dive bar. The social media manager quickly responded by offering her a free T-shirt for the positive feedback. A few weeks, when later Alexa drove six hours from Boston to collect her free shirt (and visit a few friends), the bartender realized, “Wow! Social media does work!” She has in turn become a free promoter for the bar, and encourages her large network that still resides in New York to check out her former go-to spot – essentially free PR for this small, neighborhood bar. And this is one minuscule example – if you haven’t heard the Morton’s Steakhouse story about delivering a joking tweeter a free steak at the airport, I suggest you use this as a prime example of BOMB customer service that led to a ridiculous amount of free press. Negative feedback needs to be addressed as well, preferably with patience and respect. But think of your social channels as an opportunity to display how awesome you treat your customers. Take these four steps to boost the happiness of your Twitterbirds:

Assign a first responder to post and monitor each channel your brand has a profile on.Create a troubleshooting library of common bugs or complaints that arise, and how to handle these issues. This will ensure the issue is addressed properly and in a timely manner. (NOTE: If the issue needs further investigation or requires confidential information, have the user email support, send a private message, or call your help line.)Be creative – use giveaways, personality, and a sense of humor to engage followers and convert them into free brand promoters.DO NOT IGNORE any comment posted to your account on social, whether stellar or critical. No need to create brand detractors!

Social Media Marketing Strategy #4: Embrace Mishaps

We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware. But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there.

Social Media Marketing Strategy #5: Track & Talk!

Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month). Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, pageviews, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up (or how you’re CRUSHING them!). If you’re crunched for time and analytics is not your thing, invest in software to help track data. A lot can be tracked using free tools like bit.ly, Google Analytics, and Hootsuite. Diving in to see which content received the most clicks, shares, etc. will show you what to repurpose in the future. Look for common themes in your analysis, for example if advice posts with numbers in the title perform wonderfully on Facebook then up these on that platform. Share your results and set monthly strategy meetings with your different marketing forces within your company to plan for the future. Working collaboratively and taking a step back to brainstorm and reevaluate your strategy can drastically improve your social efforts. Also leverage other departments within your business. Various teams like client services and sales might have stellar ideas for social since they are the people who communicate with prospects and customers on a daily basis.

Social Media Marketing Strategy #6: Stay Active On Google+

Many of you may be raising an eyebrow, but Google+, often viewed as the Facebook wannabe, is not going away anytime soon. In fact, it’s only becoming more and more important for businesses to actively engage and grow their circles on this platform. When you search on Google you will notice that Google+ is everywhere. If your business is actively posting on Google+, you will receive essentially free ad space when users search for you on Google.Notice when I do a search for Salesforce not only does their Google+ follower number display, but there’s a call-to-action to follow their brand, as well as recent posts on their Google+ page, on the right side of the SERP. According to a Moz.com survey, leading marketers believe the number of Google +1’s plays the second largest part in determining search engine rankings. This isn’t proven to be true, but clearly marketers are seeing that Google+ is affecting the visibility of their content on Google. Google+ is also integrated with YouTube, so users are unable to comment on the platform without being opted into Google+. Essentially Google is making having a Google+ account pretty much essential. What will you do to improve your social media marketing efforts in 2014?

Source From : wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies

Hotel Web Design | “4 Changes Google Is Making And How They Affect Content Creation”

Posted on

Source      : Forbes
By               : Tim Anderson
Category : Hotel SEO FloridaHotel Web Design

Hotel Web Design
Hotel Web Design

SEO experts and webmasters spend a lot of time worrying about Google algorithm changes. In 2013, the search engine giant tweaked the algorithm 15 times, and in 2012, it was updated 37 times. Worrying about algorithm updates may make sense for SEO experts and webmasters, but content creators don’t have time to keep up with that. Here are some major changes Google has made and how they apply to content:

Move to Secure Organic Searches

This means that you can no longer mine Google Analytics for keyword data, leaving website owners in the dark about what word searches were used to find or stumble upon their site. Remember when that “Not Provided” section first appeared? This percentage of search data has been growing since 2010, and on September 23, 2013, Google finally shut off all information. This is a blow to those still focused on keyword bombing and density rates; however, those who create quality, creative, and helpful content should see this as reaffirming. Google is giving those trying to game the system less firing power. Instead of focusing on keywords, pay attention to user actions on your site.

A Nonexistent Update to PageRank

PageRank is a ranking of how many links your site has pointing back to it. Links essentially work as votes, raising your credibility and showcasing your site as high-quality. The problem? Google hasn’t updated the PageRank meter since early 2013, and there isn’t a clear idea of when — or even if — it will be fixed. If you’re still focused on getting links from sites with a high PageRank, you can stop — immediately. While there might still be some value, the main idea is that Google doesn’t want to emphasize page ranking. Instead, you should be focused on driving traffic, converting visitors, and becoming an authority within your own niche.

The Hummingbird Conversation

One of the more recent updates to the Google algorithm is Hummingbird, which was released in September 2013. Google wants to understand conversations, concepts, and relationships. In voice searches, for example, you can ask, “Where is Miley Cyrus from?” After the answer is delivered, you can follow up with, “How old is she?”
Hummingbird is still evolving and doesn’t always work, but Google is putting serious effort into making search more conversational and less keyword-focused.

Google Authorship for Ranking

It’s still not very apparent how Google Authorship — or the still unconfirmed Author Rank — will affect searches. Experts predict that Google will use your author profile to determine your credibility, expertise, and authority on a subject in order to determine the quality (and therefore ranking) of your content. In his recent book, “The New Digital Age,” Google Executive Chairman Eric Schmidt wrote, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” Google could also use your social profile to gauge how many shares an article has, your individual following, and the authority of the site you’re publishing on. If you’re consistently publishing quality content on authority sites that relate to your niche, Google may rank your article higher than articles not associated with an author.

Google Algorithm and Content Creators

  • Ultimately, the key to Google’s algorithm changes lies in its guidelines for content creation:
  • Content is key. Good content — clear, concise, informative — is better than bad content.
  • Use plain English. Write for real people.
  • Keep links to a reasonable number. Make your content readable.
  • Really, it all goes back to one idea: Create quality content, and you won’t have to worry about it riding the Google update rollercoaster.

Source : forbes.com/sites/johnhall/2014/01/05/4-changes-google-is-making-and-how-they-affect-content-creation/

Hotel Web Design | “Internet Archives Says Happy Holidays By Putting Up Classic Video Games Online”

Posted on

Source       : Tech Times
By                : Randell Suba
Category  : Hotel SEO FloridaHotel Web Design

Video Games Online
Video Games Online

While the kids today crave for the Xbox One and the PlayStation 4, older generations might have big smiles on their faces as classic video games have just been uploaded by the Internet Archives. Gamers of yesteryears can enjoy the hottest video games they used to play on their old consoles, through their web browsers by visiting the “Console Living Room.”. The collection, launched Thursday, features hundreds of game titles that were rolled out during the time of the Astrocade, Magnavox Odyssey2, Colecovision, Atari 7800, and Atari 2600.

The Console Living Room makes use of a web-based game JMESS emulator allowing users to play the games right in their browser, using the keyboard as their “joystick.” While the emulator cannot play sounds at the moment, the Internet Archives promises to fix this issue in the near future. “For a generation of children, the most exciting part of a Christmas morning was discovering a large box under the tree, ripping it apart, and looking at an exciting, colorful box promising endless video games,” a post on the Internet Archives blog recalls. “Sadly, the days of the home videogame console being a present under a tree followed by days of indulgent game-playing are not the same, replaced with massive launch events and overnight big-box store stays.”

“…the Console Living Room is in beta – the ability to interact with software in near-instantaneous real-time comes with the occasional bumps and bruises. An army of volunteer elves are updating information about each of the hundreds of game cartridges now available, and will be improving them across the next few days,” it added. While some may point out that a number of titles featured in the collection might still be copyrighted, somehow they are ignored by game makers since these titles are no longer widely available in the market. The Internet Archives also pointed out that access to these old games are meant to spark commentary and education, and of course enjoyment. At a time of the year when families feel nostalgic reminiscing the old days, the release of the Console Living Room has been very timely.

Source : techtimes.com/articles/2322/20131229/internet-archives-says-happy-holidays-by-putting-up-classic-video-games-online.htm

Hotel Marketing Florida – One Simple Way To Save 60 Percent On Your Cable TV Bill

Posted on

Source      – news.yahoo.com/
By               – Terence Loose
Category – Hotel Marketing Florida

Hotel Marketing Florida
Hotel Marketing Florida

The average monthly pay-TV subscription (cable/satellite) bill could top $200 by 2020, according to a study by the consumer trends and industry research firm, NPD Group. Are you ready for that?

If not, we have some good news for you: There is a simple way you can lower your monthly TV bill. It’s called bundling, which is getting two or more of your home and mobile digital services – TV, Internet, home phone, cell phone – from one provider.

It’s only a phone call or mouse click away, but can save you some significant cash each and every month, says Consumer Reports magazine editor, Jeff Blyskal, who has conducted research on the telecom industry.

Read on for additional details on this simple savings method.

Double- and Triple-Plays

So let’s attack the big question head on: Exactly how much can you save by bundling your home digital services? Well, I’m afraid the answer is, it depends on many factors.

Blyskal says those factors can include how many services you bundle; how many competitors (cable companies, satellite TV companies, etc.) are in your area; and various promotions.

That said, Blyskal says the savings can be significant.

In fact, in a Consumer Reports 2012 survey of 15,000 cable and satellite customers, Blyskal says the savings ranged from 40 to 60 percent for consumers who chose the triple-play option.

To test this assertion, I called Time Warner cable and asked some straightforward questions, with absolutely no bargaining – something Blyskal highly recommends for ultimate savings. I simply asked a representative named Daniel (they are prohibited from giving last names) how much I could save if I bundled services.

“By bundling two services, you can save about $20 per month. A triple play, with home phone, will save you a little more, maybe another $10, possibly more,” she said. That was in reference to their very basic packages, ranging from $79 to $114.

And even if that wasn’t the 40 to 60 percent Blyskal referenced, it was a savings of $240 to $360 or more per year. With zero bargaining.

The Grand Slam

The quad play option is the triple play – cable TV, Internet, and digital home phone – plus your cell phone service, all on one bill. Hence, the Grand Slam.

Now, the logistics of this can get a little complicated and it’s not offered in all areas, but if your provider does offer a quad-play option, Blyskal says it could be worth looking into.

The reason it’s complicated and ranges greatly is because cable companies and cell phone providers team up for this. In other words, there are actually two providers, one bill. For instance, Comcast partners with Verizon Wireless. AT&T cell service is offered with their Internet and digital TV service through AT&T U-verse. And so on.

Only one thing is consistent: The more services you bundle, the more you are likely to save, according to representatives at both AT&T U-verse and Comcast, whom I spoke to. It was impossible to say exactly how much you could save, they said, because of the individuality of each customer’s cell phone plan (if you’ve ever tried reading your multi-page cell phone bill, you can see their point).

Blyskal says you can also alter the triple-play option thanks to this new quad play world. Simply put, he says you can sometimes opt to do a triple play with cable TV, Internet, and cell phone service, instead of home phone service.

“That will almost certainly save you money,” he says.

Why Bundling is a Win-Win

You may be asking why cable companies offer savings just because you order two or more of your digital services from one company. The answer is: Convenience.

In short, bundling is like buying in bulk, says Blyskal.

“If you get more than one service from one company, it’s all coming in on one wire, so it’s less expensive for the company. It doesn’t cost them much more to do two or three services because one of the expenses is to install that wire. So you should get a break for that,” says Blyskal.

In addition to saving money, he says you could save a lot of hassles if and when glitches happen.

“You have one company to call for any problem with any or all of your [digital] services. That’s a big convenience,” says Blyskal.

The (sort of) Downside

Like most great things, the savings you get from bundling does eventually end. Usually, the promotion lasts for a year, and sometimes, if you’re very lucky, for two, says Blyskal.

“Then, the hike in price really is shocking,” he says. “It doesn’t mean the savings you enjoyed for the year or so isn’t worth it, but you need to be ready for the change.”

But, he adds, if you play your cards right, the pain can be short-lived.

In fact, Blyskal says that in the Consumer Reports survey mentioned earlier, 90 percent of the people who bargained after their promotional triple-play rate expired, got some form of discount or accommodation when they threatened to switch, or actually switched carriers.

“They were most likely to get a break on bundles, from cable companies and phone companies,” he says. Specifically, he says that 40 percent got savings of up to $50 a month, about 30 percent had fees for activation and installation waived, and 30 percent said they got free premium channels.

That is consistent with my own experience. I signed up with Oceanic Time Warner Cable in 2008, bundling my cable TV and Internet services. After the initial promotional period ended, my bill shot up to $143.35 a month.

I called and protested that my loyalty should be rewarded as much as new customers’. To my surprise, the representative agreed, cutting my bill by more than $30 a month to $111.55, as long as I kept my bundled services.

Now that’s a happy ending.

 

Source – news.yahoo.com/Save-60-percent-on-TV-bill-195140506.html

Hotel Internet Marketing Florida – ‘Baby Illusion’ Makes Family’s Youngest Seem Tiny

Posted on

Source      – news.yahoo.com/
By               – Stephanie Pappas
Category – Hotel Internet Marketing Florida

Hotel Internet Marketing Florida
Hotel Internet Marketing Florida

The youngest child in a family may be perpetually the baby, according to new research showing that moms literally perceive their littlest as smaller than he or she really is.

This “baby illusion” often shatters suddenly upon the birth of another child, researchers wrote today (Dec. 16) in the journal Current Biology. In a survey of 747 moms, more than 70 percent reported their first child suddenly seemed larger and older upon the birth of a second baby.

“Contrary to what many may think, this isn’t happening just because the older child just looks so big compared to a baby,” Jordy Kaufman of the Swinburne University of Technology in Australia said in a statement. “It actually happens because all along, the parents were under an illusion that their first child was smaller than he or she really was. When the new baby is born, the spell is broken, and parents now see their older child as he or she really is.”

To get to the heart of the illusion, Kaufman and colleagues asked mothers to estimate the height of one of their children on a blank wall. The researchers then compared the marks made by mom with the kid’s actual height. Some of the kids were older siblings, while others were either the youngest in their family or were only children.

Moms routinely underestimated the size of their youngest or only kids, the results revealed. On average, only children or youngest children were seen as almost 3 inches (7.5 centimeters) shorter than they really were. In contrast, moms were right on target in estimating their older children’s height.

The illusion could be beneficial for kids and parents alike, as seeing their youngest as more vulnerable than they really are could prompt parents to pour more resources into that child — an important key to survival in a family where multiple kids need attention. The findings also might lend credence to the idea that birth order helps shape personality.

“The key implication is that we may treat our youngest children as if they are actually younger than they really are,” Kaufman said. “In other words, our research potentially explains why the ‘baby of the family’ never outgrows that label. To the parents, the baby of the family may always be ‘the baby.'”

Source – news.yahoo.com/39-baby-illusion-39-makes-family-39-youngest-171128177.html

Hotel Marketing Consultants – Internet Speed Race In Austin Is On

Posted on

Source      – kxan.com/
By               – Angie Beavin
Category – Hotel Marketing Consultants

Hotel Markerting Consultants
Hotel Marketing Consultants

Options for high speed Internet in Austin continue to expand. Google Fiber is coming to Austin soon, and now AT&T has announced the city will be the first for its own faster-than-ever Internet speeds.

AT&T U-Verse launched its brand of ultra-high speed internet called GigaPower. Google Fiber is right around the corner, coming to Austin in the new year.

The Thinkery Children’s Museum, which just reopened in East Austin, is one of a hundred organizations expected to get free Google Fiber when it rolls out.

“Right now we have a lot of technology in our exhibits and in our programming,” marketing manager Misty Whited said. “It will allow us to have this technology at the fingertips of more children.”

From the museum floor, to the office.

“If we could have like Google hangouts with a museum across the country, to be able to collaborate on a project together,” Whited said, “it would just be outstanding.”

Gigabit speeds will blow you away. They are about 100 times faster than what are currently available through most broadband providers.

Time Warner Cable also has a hand in the ever-evolving internet. While their plans for a fiber network aren’t yet known, you might have noticed little blue lights on utility poles around Austin. TWC is installing about 1,000 WiFi hotspots.

 

Source – kxan.com/news/local/austin/internet-speed-race-in-austin-is-on