Imagine awakening to the soothing sound of crashing waves just steps away from your oceanfront suite, an unobstructed view of the coastline laid out before you. That’s the promise of Pier South, a newly built 78-room hotel in Imperial Beach that the developer and city’s mayor acknowledge remains a challenging sell. Most out-of-town vacationers heading to San Diego County have likely never heard of this still sleepy beach community minutes from the Mexican border, and local sun worshipers are more likely to favor higher profile seaside destinations like Coronado, La Jolla and Del Mar.
Still, San Diego-based Pacifica Cos. believes its hotel, with its enviable seaside setting, will ultimately be a huge draw, certain to garner repeat business — once they entice visitors to come there in the first place.
“Imperial Beach has struggled with perceptions, some misconceived, so for people to be able to see what it looks like today is important. Getting people here to understand that is the difficult thing,” said Mayor Jim Janney. “The perception of Imperial Beach, though, is worse within San Diego County than outside the county. (Pacifica Chairman) Ash Israni put a lot more into this project than the people of Imperial Beach expected. And how many hotels in the county are on the sand?”
Indeed, there are few area properties (think Hotel del Coronado and the La Jolla Beach and Tennis Club) that can claim on-the-sand status, although many more can boast ocean and bay views.
Source : utsandiego.com/news/2014/jan/02/oceanfront-hotel-imperial-beach-compete-tourists/