Source : marketwatch.com
By : MarketWatch
Category : SEO Strategy For Hotels
Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Northwest Properties has joined the network. The brokerage, one of Portland’s largest, now operates as Berkshire Hathaway HomeServices Northwest Real Estate. It is among the first companies to go live under the new brand following affiliate launches in California, Connecticut, Florida, North Carolina, Colorado, Missouri, Texas and Washington. “This is an incredible opportunity for our company,” said Jason Waugh, president of Berkshire Hathaway HomeServices Northwest Real Estate. “We have the privilege and honor to use the storied Berkshire Hathaway brand name, which stands for the world’s most respected company, according to Barron’s. The brand will bring our company even more distinction in the marketplace and greater advantages for our agents and clients.”
Waugh and his father Bert Waugh Jr., the brokerage’s chairman, introduced the brand and unveiled new signage during a presentation to agents and employees at The Nines Hotel, Portland. “The Berkshire Hathaway name is known worldwide for trust, integrity, strength and stability, and these are the same qualities on which we built our company,” Bert Waugh added. “For us, this is the right brand at the right time.” “Northwest Real Estate is a tremendous company and an exemplary charter member of the Berkshire Hathaway HomeServices network,” added Ron Peltier, chairman and CEO of HomeServices of America, Inc. “We are proud that Jason, Bert and the team are carrying the Berkshire Hathaway HomeServices brand into the Portland market.” Berkshire Hathaway HomeServices affiliates also gain access to a robust real estate technology platform, plus ongoing business consultation, professional education, marketing support and more. Northwest Real Estate’s new “Cabernet and Cream” yard signs will begin appearing throughout Portland starting today. The company is the next in a long line of Prudential Real Estate affiliates that will join the Berkshire Hathaway HomeServices brand through 2014.
“We’re pleased to welcome Northwest Real Estate to the Berkshire Hathaway HomeServices network,” said Earl Lee, CEO of HSF Affiliates LLC. “The Waughs and their team are well respected in the marketplace, and they will be terrific ambassadors of our new brand.”Portland-based Berkshire Hathaway HomeServices Northwest Real Estate is a proud member of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a flagship franchisee of the Berkshire Hathaway HomeServices real estate brokerage network. The company, founded in 1948, is recognized as a market leader and is one of the largest home service providers in the Pacific Northwest. Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc. Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.