Source : sfgate.com
By : Press Release
Category : Hotel Internet Marketing
San Diego, CA (PRWEB) August 21, 2013
David Carleton, a leading pool and spa dealer Internet marketing consultant has been successfully working with pool and spa dealers since he started his marketing agency in 2007. Realizing that the online marketing landscape was changing, Dave focused his efforts on developing Internet marketing strategies designed to help dealers generate leads and increase sales in their local area.
According to Carleton, president of Spa Pool Marketing Success, “The fact is that the recession has fundamentally changed consumer buying habits. More people are going to the Internet first to do their research before they ever set foot in a spa or pool dealership. But these days, just having a website is no longer good enough.”
“In times like these, many pool and spa dealerships slow down or even eliminate some or all of their marketing efforts. This creates an opportunity for savvy dealers to capture their customers if they already have systems in place to do so,” continued Carleton.
“Our advice to pool and spa dealers is that if their current Internet marketing strategy isn’t generating the quality and quantity of leads they need, then they should stop doing it! If it isn’t working now, it won’t be working next week, next month or next year. That’s why we developed this new site,” said Carleton.
“The Spa Pool Marketing Success website was created to provide pool and spa dealers with a competitive edge by showing them how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media,” continued Carleton.
“Some dealers spend money on Internet marketing strategies that they’ve heard or read about like pay-per-click advertising or social media marketing without ever knowing whether their money is truly generating leads and increasing sales,” said Carleton. “The strategies we use employ specific metrics to determine if they are generating traffic and leads…this is key!”
“We offer specific “done for you” Internet marketing strategies that have been proven over time to generate leads and increase sales,” said Carleton. “In addition, visitors to the site can read the latest trends in search engine optimization, video marketing, social media, lead generation and conversion, follow-up marketing and referral marketing, just to name a few.”
About David Carleton and Local Business Marketing Success
David Carleton is a Local Business and Internet Marketing Consultant who specializes in showing spa dealers and pool builders how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media.
Dave was Vice President of Dimension One Spas for 6 years where he developed sales; marketing and training programs that helped hundreds of dealers in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness.
Dave has been a keynote speaker for many industry, Chamber and trade groups across the United States and has written several books including The Ultimate Lead Generation System and The Essential Referral Marketing System. In addition, he is a frequent guest on San Diego’s KUSI and CW6 morning news providing unique strategies to small business owners on Social Media, Internet Marketing and Lead Generation.
Source : sfgate.com/business/press-releases/article/Internet-Marketing-Consultant-for-Spa-Dealers-and-4751961.php