Hotel Internet Marketing | “Five Secrets Of Great Online Marketing”

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By                 :   Rick Spence
Category    :   Hotel Internet Marketing

Hotel Internet Marketing
Hotel Internet Marketing

Everyone knows the Internet has turned marketing and advertising upside down. Suddenly, the results of  your promotions could be measured, and niche online channels (from blogs to Google ads) became the media of choice for many businesses.  But the content of your ads and promotions has also had to change. Prospects expect to find information on your products and services online. Instead of hype-filled commercials and pretty pictures, companies are expected to provide more details about their products and services, and how customers can get the most out of them.

The good news is that this shift to “content marketing” creates unlimited new opportunities for you to engage customers and prospects in content that promotes customer engagement and brand loyalty. The bad news is that you now have to be expert at telling stories. How do you maximize customer engagement with content marketing? On, nine savvy business owners belonging to the Young Entrepreneur Council were recently asked the best ways to make their business articles more attractive, clickable and share-worthy — as befits top online content. Here are a few of their responses:

1. Evoke Emotion: “A good blog post or article should satisfy two entirely different requirements: it should provide valuable information and it should evoke an emotion,” wrote Fabian Kaempfer of Chocomize, a producer of custom-made chocolate bars. “Go ahead and tug at their heart strings.”

2. Forget over-witty, obscure or insider titles: Kelsey Meyer of PR agency Influence & Co. recalled writing an article for Forbes with the title “Why Leaders Must Be Readers.” As a writing professional, she cringed at the cheesiness of that title — but she says the story went on to garner more than 20,000 views, “because it was obvious what the article was about.” She says true engagement comes when people know what to expect from what they’re about to read, “and when they immediately know why friends or colleagues shared it with them.”

3. Lists work! Andy Karuza of online promotion firm Brandbuddee notes that many successful articles order their content with numbered ideas, e.g., “Nine ways to make your next business article go viral” (the title of the story). “People want information broken down for them,” says Karuza. “The faster they can understand it, the more likely they are to share it.”

4. Toss in memorable surprises: It’s understood that content marketing should be useful to readers — giving them practical, tangible knowledge and advice that they can put to use right away. But that doesn’t mean you have to be dull or predictable. Offer unexpected Information, says Robert J. Moore of RJMetrics, an online analytics firm.  ”Whether it’s insight buried deep within a data set or a case study with an unusual outcome, posts that defy people’s expectations are more likely to be shared and tweeted about.”

5. Make it happen: Once your message is the best it can be, you also have to provide the rocket fuel to send your articles into viral orbit. Corey Blake of Round Table Companies, a content-creation company, says you have to get your articles into the hands of key people “who are going to be able to help tip it over into the world of massive sharing.” Don’t be afraid to ask these influencers for help, says Blake: “Going viral isn’t something that happens to you; it’s an active state of promotion in search of that tipping point.”

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