Source : newswire.net
By : Press Release
When it comes to overhauling the image of your hotel, it doesn’t stop with refurbishing the building. One of the most common mistakes is to invest a fortune in turning your hotel into your dream establishment… and then falling back on your old marketing materials. Something as seemingly small as a menu, or even a ‘thank you for not smoking’ sign reflects on your business. Make sure all your hotel literature is as stylish as it can be.
Top tips for effective hotel marketing following a refurbishment:
Tell people what you’re up to
You’ve spent a substantial amount of time, money and effort to improve your venue – make sure people know about it. Do you have a contact list for past visitors? Get in touch via a mailer outlining anther event.
Let your customers do your marketing
Testimonials from previous guests are the strongest sales tool you have access to: it is reported that 90% of consumers trust peer recommendations, compared to just 10% who trust advertising. Why not use social media or direct mail to ask what people’s best memories are of the hotel and the surrounding area – then use the resulting testimonials to market your hotel.
Do not underestimate the power of online social networking
Did you know that 50% of the mobile internet traffic in the UK is for Facebook?
It has got to the point that web users will search within Facebook, rather than leaving this page to head over to one of the well-known search engines. With a Facebook page, a Twitter and a Youtube account – you have three hugely powerful ways to direct traffic back to your website.
Measure your marketing
Use a combination of hotel marketing approaches. Emails, print adverts, direct mail and brochures are all valuable sales tools. Try putting a discount code or a different call-to-action on each one, you’ll be able to measure which is the most effective method that works for you – then concentrate your resources into these areas.
Nothing weakens your image more than mixed styles and messages.
Make sure that your logo appears on all hotel materials
You don’t get a second chance at a first impression, so there is no reason to stick with marketing materials that are less than perfect, especially when design and printing costs have become so competitive. Visit http://www.hotelmarketingagency.co.uk where you can adapt and personalise existing ‘5 star’ design templates and print them at a fraction of the cost.
Source : newswire.net/newsroom/financial/76268-hotel-marketing-ideas-tips.html