Category: Hotel SEO Florida
By: Jani Seneviratne
Posted By: Hotel Internet Marketing Florida
Miami, Florida is a city well-known for its cosmopolitan nature, warm weather and beautiful beaches filled with beautiful people. The city is also a favorite vacationing spot, and home, of the rich and famous. If you’re lucky enough to visit The Setai Hotel and Resort, Delano Hotel, Fontainebleau, Shore Club or W South Beach, you’re more than likely to bump shoulders with your favorite actor, artist or athlete. So, what exactly do these Miami hotels have in common? What continues to attract our world’s culture makers to these places? The answer may be SEO copywriting that tailors to the likes of the Kardashians, Paris Hilton, Lady Gaga, Jay-Z and Beyonce, the Miami Heat players and many more of our A list celebrities.
‘Welcome to The Setai. Arrive at a place that embraces you in its serenity. That whispers with an unmistakable imprint of grace and timelessness. That is a melding of inspiration and location. The Setai awaits you.”
‘We invite you to immerse yourself in its allure’ ‘From cuisine that is made with passion and consumed with pleasure, to a spa that envelops you in a cocoon of tranquility, The Sentai is an artful alliance of indulgence and serenity’ ‘the resort is infused with the revitalizing and soothing essence of water’
If copy is capable of being seductive, this is it. The use of keywords such as beckons, embraces, serenity, whispers, grace, awaits, allure, passion, pleasure, indulgence, serenity and soothing all work together to create a sensual feel that sucks you in, whether you’re aware of it or not. There’s a certain magnetism to the copy that draws the reader in, making them feel welcomed and at ease. GHM (General Hotel Management) owns the hotel and even their company slogan is crafted to appeal to the rich and famous. They want style. They want to be remembered.
Privacy is an aspect of life that many celebrities so desperately wish for, and the copy for Delano Hotel effectively feeds into their wants and desires to escape. Keywords and phrases such as self-contained destination, ultimate seaside retreat, quiet conversation, intimate environment, oasis of calm and ease, private, discreet and peaceful haven all work together to create a sense of rare solitude that appeals to the likes of the rich and famous. Other copy such as world-class, distinctive, refined, iconic, glamorous and sophisticated also feed into their ego needs.
Maslow’s hierarchy of needs is a theory in psychology that believes there are five stages of needs a human being passes through; physiological, safety, love and belonging, esteem and self-actualization. Celebrities tend to fall in the last two stages of esteem and self-actualization. Keywords and phrases such as world’s greatest, glamour, luxury, sophisticated, legacy, icon, trendsetting and stylish effectively appeal to their ego and self-actualization needs. Other keywords such as private, ambiance, retreat and oasis also appeal to their need for privacy.
Like the Delano Hotel, Shore Club is also owned by The Morgans Hotel Group. This explains why the copywriting approach is so similar between the two websites. Both websites craft their copy in a way that specifically targets the privacy needs of the stars. Keywords such as secret, intimate, private, serene, Zen-like, soothes, pampering, balance and synergy, retreat and sanctuary all work together to effectively appeal to the longing for privacy that the rich and famous yearn for.
The W South Beach uses copy that equally appeals to the egoistic and privacy needs of the glamorous. The use of keywords such as contemporary luxury, world-class culture and dreamy sensations effectively targets the esteem stage of Maslow’s hierarchy of needs. Phrases such as poshest with mostest, the sky’s the limit at the top of the world, over-the-top treatment, ravishingly lavish and high-flier also have the same affect. Other keywords and phrases such as serenity, tranquility, hideaway, sanctuary, fantasy oasis and an intimate and sensual escape also once again appeals to celebrities and their cravings to escape the world of the paparazzi and endless gossip.