So you have your website up and running. That’s great! The problem is, the Internet is not like Real Estate where there is only so much space to go around. In other words-location, location, location is almost irrelevant online. So how do you get the world to know your website exists and offers something of value? That’s where SEO comes in.
SEO, or “Search Engine Optimization” refers to the strategy used to optimize the exposure of a website. A website is ultimately successful when it attracts a large number of visitors. This allows the owner of the website to convert site visitors or “leads” to sales. In order to accomplish this, a site should use accurate and appropriate keywords added to its coding and content. These keywords are carefully researched to find out what individuals are likely to use in their keyword search when using Search Engines such as Google, Bing, Yahoo, AOL, and Ask.
However, SEO is not for the faint of heart. It is labor-intensive and time-consuming. An SEO expert constantly analyzes your website’s traffic to determine when people visit the site the most and where they go once inside the site. For example, is the website easy to navigate? Sure, there are lots of well-designed Web 2.0 websites out there, but do they get the site visitor to buy anything? Your SEO expert will help you determine if site visitors are finding your reservations page.
Your SEO strategist notices that your hotel website receives heavier traffic on Mondays. Do you have any specials that can be run on Mondays to help convert those site visitors “leads” to converted sales (room bookings)? Extra content can easily be added on Sunday to make sure it’s waiting for customers on Monday.
Every hotel is different. Every hotel offers a different value to its customers. Which is why it needs a customized SEO approach to help drive traffic to it and ultimately convert those leads to paying customers. Let Interessant Hotel and Resorts Management help you increase your bottom line today!